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What is Localization?
The term “localization” refers to the adaptation of a product or content to fit a specific market or country and adjusting its functionality to accommodate linguistic, cultural, political, and legal differences suitable for the local environment.
Localization is often confused with translation, and while these terms might have similar connotations, translation is only one aspect of localization. Localization takes this a step further, translating not only words but adapting content to align with the culture and to provide local context. By localizing your product description, website, or business materials, you can significantly impact the brand awareness of your brand, seamlessly expanding to a new market and establishing a global brand presence. This, in turn, leads to an expansion of your customer base as you turn your audience into loyal customers through effective content localization.
So, in addition to translation, localization involves other elements to be modified as a part of the process. For example:
Adapting layouts, visuals, and graphics to properly display translated text for the target market.
Modifying content with enhancing local SEO to fit the consumption habits of the target market.
Website structure with mobile versus desktop coding and browsing.
Using proper local formats (dates, unique payment options, currencies, punctuation, symbols, phone numbers, addresses).
Addressing local regulations and legal requirements.
By the end of the localization process, your product should look and feel as if it was created in the market or country you’re targeting.
The key idea is that familiarity breeds loyalty. Further, relevance is driven by the availability of local content, thus, localization is a powerful strategy to attract new local customers as you enter and scale in the new market.
What is the Importance of Localization in Saudi Arabia?
By localizing your content to the Saudi market, you are building a bridge to your Saudi target consumers and making your brand reputable. In order to magnify credibility in the local Saudi market, you must learn about local purchasing habits, dialects, traditions, Saudi customers' behaviors, etc. If you want your Saudi local customers to know about your business, first you have to adapt your brand to the language they speak and be aware of their unique cultural and social perspectives, adapting your message to your audience.
Local-language support creates strong customer relationships.
Many surveys show that global consumers are more attracted to a website or brand that is in their native language. Reading content, understanding the messages, seeing familiar imagery, having cultural context, etc. increases customer trust and increases the likelihood that they will make a purchase.
How Localization strategy helps international companies excel in Saudi Arabia?
When a new business enters Saudi Arabia, it can be challenging to give Saudi buyers a customer experience that feels familiar and comfortable to them. Creating country-by-country, or region-by-region, localization strategies ensures customers benefit from the same quality experience they would expect from a local business.
Professional localization services can help you enter a new market quickly by minimizing the linguistical, social, cultural, and political barriers and allowing your brand to align with the Saudi market. This also ensures that Saudi customers will spread the word about your brand amongst their friends and family members. Companies that invest their efforts and time in localization strategization are more likely to see positive engagements and increases in market share.
The unwanted effects of a “localization fail” can cause your brands to face unwanted obstacles in a new market. Through reliable localization solutions like INNOVISION, you can “Saudize” your brand and its content to align with the local market - on both a national and a regional level.
How INNOVISION can help you localize your brand in Saudi Arabia?
INNOVISION can help you accelerate international business expansion and capture local audiences by developing dedicated, localized online portals for your partner communities, helping you communicate with distribution channel partners through translated material and helping your channel partners by providing translated training content to familiarize them with the features and capabilities of new products. We are also able to localize lead-generation campaigns to expand your business pipeline.
As your business expands to Saudi Arabia, localizing your business strategy will help you seamlessly enter the new market. Here at INNOVISION, we have a team that is specialized in providing top-quality localization services as well as a variety of other services to guide you along every step of your market entry to Saudi Arabia whilst connecting you with local Saudi partners and customers. Learn more about how INNOVISION can help you pave the way for scaling your business in Saudi Arabia and see what localization solutions we offer.
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